We weren’t designed to stay at a constant 72°F.
The science.
We’ve evolved to benefit from extreme temperature exposure.
But our usual day-to-day? It rarely offers up the opportunity.
The benefits of regular hot and cold sessions have been researched by scientists and doctors for decades. They've been published in top, peer-reviewed scientific journals.
Whether it’s for one hour a week or five, lay the foundation for hot and cold to be a tried-and-true part of your health routine.
Hot
Sit and sweat.
The how-to is remarkably simple. Spend approximately one hour a week in heat. Broken up across a few days. Solo or with friends. No secret science, just a good sweat to dramatically improve your health.
-
50%
reduction in cardiovascular disease mortality for lowered chronic disease risk and longevity gains*
-
62%
reduction in stroke events*
-
46%
reduction in hypertension development*
-
65% and 66%
lower incidence of Alzheimer’s Disease and Dementia, respectively
-
29%
reduction in cortisol reduction for stress relief
-
48%
increase in heat shock proteins for cellular repair, immune support, musculature support and longevity
-
16x
initial increase growth hormone for muscle and bone balance as well as glucose and insulin regulation
-
Zzz
body temperature management for improved sleep
-
50%
reduction in cardiovascular disease mortality for lowered chronic disease risk and longevity gains*
-
62%
reduction in stroke events*
-
46%
reduction in hypertension development*
-
65% and 66%
lower incidence of Alzheimer’s Disease and Dementia, respectively
-
29%
reduction in cortisol for stress relief
-
48%
increase in heat shock proteins for cellular repair, immune support, musculature support and longevity
-
16x
initial increase in growth hormone for muscle and bone balance as well as glucose and insulin regulation
-
Zzz
body temperature management for improved sleep
*All percentages above illustrate the studied benefits associated with frequent and consistent sauna and cold exposure. Asterisked percentages are dose-dependent.
Cold
Take a dip.
A lot of shivers, not a lot of time. 10 minutes a week. Spread across several sessions. Again and again and again. All in pursuit of a jolt of energy today and meaningful health benefits tomorrow.
-
500%
increase in noradrenaline for focus and alertness
-
250%
increase in dopamine for motivation and drive
-
29%
reduction in cortisol for stress relief
-
↑
Brown fat activation for higher caloric burn and improved insulin response
-
↓
Reduced inflammation for recovery and performance
-
500%
increase in noradrenaline for focus and alertness
-
250%
increase in dopamine for motivation and drive
-
29%
reduction in cortisol for stress relief
-
↑
Brown fat activation for higher caloric burn and improved insulin response
-
↓
Reduced inflammation for recovery and performance
*All percentages above illustrate the studied benefits associated with frequent and consistent sauna and cold exposure. Asterisked percentages are dose-dependent.